Re-engage potential customers
A great way to use these Facebook Messenger ads is to re-engage potential customers, such as people who have visited your pricing page but didn’t purchase your product or people who have asked you questions via Facebook Messenger before15. For example, you can use the click-to-Messenger ads offer them a channel to ask any questions they have or you can use sponsored messages to send relevant content and offers to them
Reach your target audience one-to-one
The Facebook News Feed is saturated with ads. Imagine being able to reach your target audience without all the noise. One-to-one.
With Messenger ads, you can do just that. People will see your ad in the home tab of their Messenger mobile app. When they tap on the ad, they will be brought to your preferred destination — your website or a Messenger conversation.
Engage participants during event
Another way we use Facebook Messenger is to send important information and reminders about events that people have signed up to. Similar to the example above, they found that the response rate on Facebook Messenger was significantly higher than that on email
Generate high-quality sales leads
Since Facebook Messenger is still a relatively new and novel marketing channel, it is a great way to get people’s attention and to generate high-quality sales leads. According to Dmitriy Kachin from Chatfuel, the response rate on Facebook Messenger is incredibly high at the moment
Deliver your content
The most common approach to deliver content to your readers is to use email. Facebook Messenger is a better alternative. With higher open rates than email, Messenger was the clear winner.
Provide speedy customer support
Provide timely customer support through Facebook Messenger. As Jay Baer, President of Convince & Convert, suggests, social media customer service is the new marketing.
It’s clear that people prefer to contact brands through messaging than through other channels.
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